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A UK Ikea played host to 100 after-hours visitors of the kitteh variety for the filming of an advert (to use the appropriate Britspeak). They basically just let the cats roam as they pleased and filmed the action. It’s like so many people’s dreams: A massive warehouse filled with Swedish furniture and curious cats.
Source: Dooby Brain / Via: The Daily What
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Ie~Kee~Ya Kittehz
roam the stoar seekeengz faybritt
Ultimitt Playssez!
Jack.
Wow! Nawt sekond comment izza ohaiku! *Stands in awe*
(Brings owt trolley full ov mini-green-chili-cheezburgers for sellabrayshun)
Way tu go Jack. Dis iz da nawt-sekund time ai haz seen a ohai-ku fur nawt-sekund. Bery good werk.
Bowz deepleh tu Jakk
Reveerd bai awl in Cheezland
Ohai~ku mastur
Ohai~ku is ketchy. Yay Jack. Yay AP.
Ai hazza amayzed. Jack is the ossimist haikuist.
Wunner iffn dey catched dem awl!
(Adn haow did tehy tell teh elebenty whyte kittehs apart wehn waz tyme to go hoam?? )
Gonna be a sprize foar teh kustomerz takin home teh furniturez inna bawks adn findin a littlol fuzzih helper to assemble teh partz maybi…
Ai wonner if lergic peeps komin in da store necks dai hads sneezes? Ai werk wif Dr Lergic woo sneezed frum recorded meows an pictors!!!
Ai seed peepz bacuuming in teh video…
I don’t know about all of you, but I was really anxious the entire time I watched this… the thought of losing any of my cats in a place as big as Ikea is terrifying! And if a fight broke out, you might end up with a cat even harder to find AND a vet bill. I wonder what each owner was paid?
What did make me smile was the thought of all the people who are allergic to cats wondering why they were so miserable the next day!
PS: I love LOLspeak in captions, but find it hard to read or write as a message… sorry if I have offended anyone by not using it here.
No worries OM. LOLspeak is completely optional on ICHC.
Noe wurreez OM. Teh LOLspeek iz cumpleetly opshunal in Cheezland.
Ai lubs itt dat yu translaetifaid frum wun langwij tu teh otter – hao beriberi kynd ob yu! Schmoo!
Ottermom, I was going to attempt to express my reaction to this video, but you’ve done better than I would’ve! We have 3 cats; wanna be friends?!
I completely agree! I was horrified watching this. I can’t believe all those owners were ok with that “experiment”. I would never have done such a thing to my babies.
Mii neevur — stranj plaes, stranj hoomins wif skairee hoo-noes-wut masheens, stranj kittehs wut miet hurting eech otter ….. ders nawt eenuff munnees inna Whirrld tu maek up foar dat kynd ob trawmahs! Wuns wii moovd frum wun nies plaes tu nuvver nies plaes – noe fretts frum enneefings – tuk awlmoast a weeeek bifoar wun ob mai bebbehs wud leeb teh saeftee ob teh karryur hii yooshlee haetid wiffapashunn.
*finks abowt dis faor the fyoo minnits*
Wel ….. mebbeh ….. jus mebbeh, mynjoo!! ….. mebbeh ifn itt wuz hyooj lawts ob beeg munnees ….. eenuff tu keeping uss inn lukzhurees foar teh rest ob awl owr laibs (mii tu, ai meens – nawt jus teh bebbehs) ….. an tu pae foar teh ferapees, ob kors ….. lawts an lawts ob ferapees …..
Ai wunner HAO dey catched dem awl! Can-can opener?
Mine comes if you shake a can of Pounce ™
Adn hopefurry dat noe cusdomurs dat goe to da Ikea store r alerjik to da kittehs!
Silleh idea, somebody had it. Hmm.
Ai can nebber see teh poynt uv moast ads – awl Ai wanna noe iz duz dis fink do wat it iz ment 2 do!
Iz gud commurshull,
annee. No Hoam amz cawmpleet
ifz nawt habz Kittehz!
Bebbeh Kittuhnz habz
t3h moast Phunn luukeengz, taysteengz
andz ekksploareengz stuff!!
Nappeengz Kittehz canz
sellz enneefeengz. Ie~Kee~ya
shoodz habz a gud yeer!!!
Jack.
Ie~Kee~Ya supplyez
curree~uss Kittehz wiff dayr
dreem ubz a lyfetyme!
Enneewun surrpryzdz
dat Kittehz seek t3h hyesst
playss abuvv t3h crowdz?!!
Ie~Kee~Ya shoodz habz
Millk Reeng Feengee Hawkee Gaym
insydez emptee stoar!!!
Jack.
Nao, _that_ Ai could see. Nice big emptee stoar wif slikk floor adn abowt elebenty milk-bottlol-rings to swat, adn maybe some refrigerators for goalposts. Havin kittehs climbin in teh rafterz adn maybe fallin plop, do nawt want so much. (Havin kittehs jumpin from rafterz on mai bald hedd, do nawt want atall, atall.
)
Dugz up diz leenk 2
an Oaldee Butz Guudee. Taykz
owtz spayss. Cutz andz Paysst!
h ttp://www.youtube.com/watch?v=Pk7yqlTMvp8
Soopurb Cheezburgrz,
Lungdoc! Jusst eenuff chilleez
2 maykz Ieez waddurr!!
Millk Reeng Feengeez woodz
wurkz well and maykz cleenz-up
eezee 4 Hewminz!!!
Jack.
Ai lubs dat kommershul. Wuz da funniest. Aifinkso it wuz on one ob da Super Bowl’s a few years ago.
Dat luks like mai haus! Kittehs ebbry ware! Pls not to be sitting on dem, kthxbye.
Beautiful results! Can’t wait to see the actual advert.
I’m pretty sure the last 24 seconds is the actual ad.
24 seconds only!?!? Not fair! I would love to see that as a Superbowl length commercial.
Unfortunately we hardly ever get adverts that long in the UK most are 30 seconds to a minute long
Ai wud watch it if wuz a minee seereez!
Oh! Me 2! Me 2!
heer! http://www.guardian.co.uk/media/2010/sep/09/ikea-ad-cats
Fankee mew! I like teh advert!
Oh! Yes! That kumurshal made ME feel “at home”…sigh…purrrrrrr….
Awl dose happy, advent-choo-russ kittehs! Love it!
WTF ??!?
Ai’s nawt surpriced da hairless kitteh finded da warm lites!
looks lyke kitteh hebbin!
Awl dem boxen! Awl dem beds an counters an CAT WALKS! Kitteh hebbin, aifinkso!
Awl dem kittehs! Iz hevvin 2 me.
Oh yeah!!! I will neber look at an ikeeeaa teh same way agin
Ikeeahh+kittehs=WIN
the voice over guy…who is that? I know his voice! Ai knoez ai do!
just woodden wanna be teh guy who has to find and clean up all the kitty left behinds… EWwwwww
Ummm, ai c a few tings hapening hear. Prgnancy, fites, and hoa bout unware custumers wif allergehs?
Am I the only one who thinks this is a stupid idea? Freak out your cats, have them scared, upset and fighting other kitties, possible get lost or hurt just for the sake of an ad? Lame.
No, Ai am wif you.
Kittehs r territorial, and in large groops, form Teh Clubs.
Putting 100 kittehs, who don’t know eachothers, in a unfamiliar environments, nawt a gr8 idea. Jus stresses teh poor kittehs owt!
Nawt surprised if dey has behavior problems when dey getz back home.
Hope nawt.
Dogs wuld be a different story…dey r teh Pack aminals.
It’s double lame actually. Good call.
I was wondering when I scanned the comments, if I would be the only one who thought this was a bad idea? The cats could have injured each other fighting, the cat in the wall was inevitable (Ikea’s are not cat proof), and stress can cause cats to have urinary tract infections among other things. Wonder how many of these cats when home and peed on the rug?
I completely agree. One of the first things the guy mentions is maybe the cats will fight…he was much more interested in getting good footage than in the well being of the cats. They make it look all peaceful in the finished commercial with the music they chose, but several of the cats were clearly stressed when you watch this raw footage. Cats have unique personalities and if Ikea was totally set on doing this AND was concerned about the cats, they could have put in a little effort to select cats that enjoy this type of adventure.
I agree and disagree at the same time.
It looked like they blocked off a bunch of the store (with those wall thingers the guy was talking about how he hopes the cats can’t jump over) and there were TONS of people supervising… to keep the cats safe. PLUS all their owners were there following them and making sure things went according to plan. I’m sure if a huge fight broke out, or if a kitteh really started to get stressed, it would be stopped immediately and the kitteh(s) would be put back in their cages. I bet they also made sure to ask the owners if their kittehs are good with other kittehs… since there are cats who can’t stand other cats… in which case that would be a BAD environment to put them in.
If they just let the cats roam the entire store without nearly as much supervision it would have been a BAD idea… but considering how many helpers, owners, and what not were there, they took a bad idea and made it MUCH more safe for the kittehs.
Oh thank God for people with common sense. Exactly – they had animal handlers and owners present, and none of the cats looked or acted distressed in the video. I’m sure they were all spayed and neutered as well – it was probably a requirement. I’m sure they took plenty of precautions, and the cats in the video just looked like they were acting like normal cats. I think it was a great idea with all the precautions in place. It was well-engineered and fun.
I respectfully disagree. I think it was very irresponsible and dangerous to the cats. The creative team said up front there could be a massive fight. And the women at about 2:20 seemed to find it hugely amusing that they *were* fighting.
Have you ever tried to break up a cat fight? Much less a “massive” cat fight? There could be a lot of injuries before you got everybody back to their respective cages.
A bunch of kittens *maybe* could handle it without stress as they tend to be more adventurous and curious than older cats. But mostly I just found this horrifying.
i agree
is my lokal ikea! Ai fink ai wud nebber see mai kitteh ahgen if she wen to ikea. She wud be in kitteh hebben wif all dem fings to climb!!!
Iz it reely yur local Ikeeeah? Dats kwool!
Have to admit, I cried at the end.
http://www.guardian.co.uk/media/video/2010/sep/08/ikea-cats-ad
(teh aktual ad)
I think this is cruel. Aside from the possibility of losing cats (because they’re just so darn good at finding hidey-holes and cracks in the defence), you’re basically dumping your pet into a completely alien environment, amidst a bunch of other cats who may fight with them. I know if I was the pet of one of these owners, my question during all of this would be “wtf, I thought you loved me?”
Always gotta be one whinging idiot in the group… lady, seriously, get a life. It’s pretty damn obvious you don’t own a cat. It’s also blatantly obvious that the team took as much care as they could. It’s a damn fantastic ad. Go back to writing letters complaining about welfare neighbours on The Sun website.
I think that Owlisepic fail doesn’t know as much about cats as you think you do. This would be quite stressful for a cat. I don’t think the owners who brought in their cats were thinking about the cat’s welfare either or they are some of those oblivious owners who think nothing could possibly go wrong with snookums at the Ikea. If they had asked me to do this, I would have said No Way!!
The owners were on set, I’m sure fighters were separated, professional who work with animals in such environments were on set – are any of the whiners the sort of people that commit animal cruelty like not allowing cats outside? Where they meet other cats, make friends, have fights, and find themselves in strange places. At least in Ikea they had the familiarity, and familiar smell, of their owner near by to comfort where needed. They’re animals, not infants.
That’s what I’m saying. People forget that animals are allowed to be animals sometimes, and we don’t need to put them in a plastic bubble to keep them safe from the world. Only cats with behavior problems or who are not well socialized would be distressed.
It’s possible they cut out the footage of angry, scared cats… but I saw a bunch of wide eyed, bushy tailed cats exploring a huge new area. When cats are upset or scared, they run and hide. Those cats would have jammed themselves in the nearest cubboard for HOURS (one of my old cats, crammed himself between my computer desk and the wall, for 8 hours the first day we moved to a new apartment)
I didn’t see any angry, scared cat behaviour. Plus one night of a new area isn’t going to harm any cats. Animals aren’t as fragile as a lot of coddley animal owners like to think they are. Animals are brilliant, resilient creatures. They deal, much, much better than we think.
I would agree with Chantal Lyons….as I was watching this I was thinking it was dumb. and Owl I have had cats since I was 5 years old and this was just stupid and not cool to get a 20 sec commercial.
The only good thing was the english guy. I would never subject my cats to this sort of thing. FAIL
Okay, you wouldn’t do it. Good for you. Your cats are clearly not intelligent and independent enough to weather any stimulation whatsoever. Congratulations of turning your pets into over-protected babies.
Now Kazinga…please don’t blame Muncheez cats for her lack of intelligence in raising them. I’m sure they started out smart and probably deteriorated from lack of real life stimulation because she wouldn’t let them get any farther than her kid glove wearing hands could reach.
Only just saw your reply Owl – I actually own four cats. You fail!
All uv doz kittehs an not a singi Basement Kitteh? Oar did ai miss wun?
Yeah like what’s up with that? 100 kittehs and they’re all white or maybe with a little color on them, but no browns or blacks. Plenty of people of color though. Are the British secret cat racists? Well the secret is out folks!
I loved the actual advert… sweet.
its not cruel, geesh, it turned out to be a GREAT commercial!
All of you wait just a moment, I did say this could have been done in a sound studio yes? They still could have made the commercial just not endangering any cats doing it, gee concept yes?
But nobody would recognize it as their Ikea … thats part of the viral-ness of it. People love to see places they know.
Wow i did have my doubts about this too.. i mean, i’d be terrified to lose my pet if they just let it loose inside Ikea… but wow, i love the commercial!!!
Highly effective ad.
You do all realize that they had barriers keeping the cats in specific areas of the store, right?
OBVIOUSLY you missed the part about “cat can’t jump over these” and lo and behold THEY did! Wow maybe YOU should watch more carefully. Also they had one cat get lost in the back. They had to cut a hole in the wall to get the cat out. WOW how did you miss that too???? OH and what about cats immunization/fleas/ticks??? WOW guys lets put a bunch of strange cats together, in a place obviously not meant to have animals in it and see what happens. Oh and psk75999 hit it right on the head what about all the customers who may be alergic to cats?? GREAT GOING IKEA
Anger troll is angered.
” They had to cut a hole in the wall to get the cat out. WOW how did you miss that too????” They got him out. Not a big deal.
“OH and what about cats immunization/fleas/ticks??? ” Have you heard of, umm, medications, and immunizations? Those cats were healthy show quality cats. Not apparently the mongrels you have at your house. I’m scared of what you have been around.
“what about all the customers who may be alergic to cats??” What about other customers coming in with cat hair on their clothes and they lay on the furniture etc? No more of a hazard than that situation.
How can you consider yourselves cat lovers?!
There were tens of deadly-stressed cats (including kittens!) brought together for their owners’ fun and money. This must have been a disaster for most of them!
And you “cat lovers” are assessing the ad?!
Zomg deadly-stressed cats!
I take it you have never seen a cat truely in dire need.
Cat lovers can be rational scientists too. Don’t be so emotional, it’s unbecoming.
Fran has every right to her opinion, emotional or not. Please do not tell others how to feel, it’s very rude. Grow up, Alex.
But note how Fran yelled at us for considering ourselves cat lovers by liking the video. I just see Alex treating Fran as she treated the rest of the community.
Haha – hypocrite, much? That was actually very tame and polite. You know, unlike me, who would tell Fran, yes, you’re entitled to your opinion, no matter how wrong it is. And seriously? DEADLY-STRESSED CATS! … Fran believes the only way to love cats is her way, and I can’t respect that. I acknowledge that some cat owners want to be the over-protective parents of feline babies, perhaps because they are otherwise lonely people (a supposition), but other cat owners respect cats and their animal nature and give them more freedom and try to keep them intellectually stimulated. NONE of these cats were in any danger. (But what if the roof collapses!??)
Good idea, but the video sucked. Over 2 minutes with useless babble and MAYBE 20 seconds of pretty kittens o Ao
Btw, it’s not cruel. The owners are inside the zone, if the cat was scared, they would keep to their owner I bet. Besides, cats are social animals, and it seemed like most of them were just curious or trying to find somewhere to sleep XD
How many cats have you been around? They are NOT social animals, especially in strange surroundings. And would not necessarily ‘keep to their owner’ if scared. Their first instinct would be to run and hide (as at least one of them did). Just because they didn’t show any fights doesn’t mean they didn’t occur. You can bet that they did. No point to this whole commercial.
It’s almost entirely false that cats are not social animals. Cats form pairs, bonds, and packs quite easily.
Those cats, by the way, had show names… I don’t think anyone with a show cat would put their precious expensive cat in harms way. It’s also easy to tell if your cat is aggressive with other cats or not. Those were not a bunch of randomly chosen strays, ferals, and shelter cats.
Cats do so, yes, including forming large groups…. NATURALLY, not when a bunch of greedy, stupid humans deliberately stick dozens and dozens of strange cats together.
Fran is right this was NOT a good idea? What if they couldn’t get that one cat out?? How many cats could have been injured if the cats decided to have a serious fight or landed in an area that they got hurt in? The commercial could have been done in a sound stage w/ one maybe two cats w/ some of their stuff in it and the cat could have been perfectly safe! One more reason I won’t be buying Ikea stuff anytime soon!
What if, what if? Well it didn’t happen. Stop freaking out over nothings. Jeez. Ya’ll people shouldn’t have yards, garages, cars, attics, basements or pipes or CATS with all these “what ifs”. There is a solution to almost every problem. It’s not a big deal to get a cat out of rafters or behind walls, unless you cannot think and that is more of a problem for the owner than the cat.
YES! CATS MUST ALWAYS BE PERFECTLY SAFE!
What if they get a disease from a tick? What if they break their legs climbing stairs? WHAT IF LIGHTENING STRIKES THEM!?
I really hope you realize how silly you sound.
I have never seen such blatant lack of responsibility in one place coming from people who are supposed to be legitimate, sane professionals and cat owners who we’re supposed to believe don’t fall in the “abusers” category. Why? Because:
1. Dumping that many strange cats in the same area can lead to some serious fights. Have you ever tried to break up a real fight between cats? I HAVE. No one comes out of that unwounded. That could’ve caused some serious injuries in both cats and humans.
2. That store is fricking huge – they are lucky if only one cat got lost (and they had to cut through a damn wall for it). Cats are escape masters, people deliberately putting their pets in places where they can get lost or hurt is unforgivable.
3. All this stuff in the store is supposed to be sold as new. I’m sorry, but if there were a hundred cats crawling all over, scratching their nails, shedding their fur, that stuff is no longer new and Ikea is essentially scamming its customers by selling it. There are people who are allergic to cats, and they’d sell them a sofa that had cats rolling all over it?!
I was just repulsed by watching the video. I can’t believe that there are people praising it.
Well said! This was totally irresponsible.
1) Why are they strange cats? why are they not all from the same breeder? Most of them definitely looked the same.
2) Cats aren’t fragile little crappy animals. They can take care of themselves way better than people think they can. The store was closed – just because kitty got out of the commercial barrier area does not mean he’d run outside onto the highway.
3) Those are floor models… do people regularly buy floor models at Ikea? What about crazy cat ladies that come in with hair all over them and they try out the furniture? They cleaned the store before they left. No more or less of a hazard than letting my friend’s mom come in the store with her cat dander falling off her at every turn.
1) The different owners were specifically shown. Did you pay any attention?
2) Just because they can doesn’t mean that it should be tested. The store may have been closed, but it’s a large place full of hiding places and possible holes to escape.
3) This is not ONE cat, it’s 100 cats rolling over furniture, that even it’s not bought will have people, possibly allergic, going around it. Doesn’t matter how hard they try to clean, you can’t clean the allergens of a 100 cats. If a store caused you an allergic fit, would you come back to it again?
1) Yes, there were different owners… breeders do tend to sell cats to different people… so all the cats could theoretically Ikea could have called a breeder and been like “are you still speaking to some of the owners? Mind if you ask them to come in too?” Not only that but the owners were probably asked to make sure their cats were friendly with other cats present… vs hostile or scared. There were also animal trainers etc on set to make sure everyone was safe.
2) They had barriers everywhere… with people posted everywhere. I’m sure there were probably 2-3 people for every cat there, if not more. They followed them everywhere, knew exactly when the cat got stuck and where. They followed closely to make sure nobody got away/stuck/hurt/in a fight.
3) They did a massive clean when they were done. Vacuumed every piece of furniture, the floor, lamps, cabinets etc. They didn’t just pack up all the cats and be like “kthxbai!” They were there until the store opened the *next day*… they said that in the video!
1) Note that it is conjecture – we are given no information as to where the cats come from. A few animal trainers for 100 cats is not enough. It is impossible to really judge this one.
2) Those barriers would not really discourage most agile curious cats, which is the type they wanted – and seemed to have received. I doubt there were more than 50 people total, but again, the video does not mention numbers. But yes, I do believe they reacted quickly to avoid fights or injuries.
3) No vacuuming can remove cat hair, dandruff and pollen. The video said “only half an hour ago a hundred felines were prowling” – so they cleaned for 30 minutes? A few cat people dropping dandruff is nothing to a night of cat hair happily whirling in the store’s atmosphere. I hope they put large signs on the door of the store: “WARNING – CAT HAIR” for two weeks. But no, gia, none of the floor models are sold, ever, so they won’t go to any home – and they’re never new since everyone tries them on. But it IS irresponsible for any customers coming in blind.
The kittehs did naowt look mad to mee. When mai kittehs are uppset, dey hidez.
Looks liek filmerz put up barierz and wuz berry responsiblez. I naowt hab issuez wif dis commercialz. Ai think itz awesum. Da ferniture at Ikee-a iz deesplay. On lower lebelz iz where dey sellz da small itemz off da shlefes. Ai am guessing damaged goodz and linenz would be replaced on floor modelz ebbyway.
Ai respect others opinions, tho, but ai duz disagree dat it hert da kittehs.
This stunt further confirms that human beings are mostly idiots, with way too much time on their hands. Did anybody ever consider the cats in all of this and the stress this would place on the average animal?
I think the cats don’t care. they looked like they were having fun exploring a new place.
New IKEA service: furnishings pre-covered with cathair!
Actually my dreams are usually about curious furniture and Swedish cats.
Waht di tehy tihnk was giong to happen
Sorry, but this is cruel and irresponsible by everyone, including the pet owners, involved in this and all for the sake of seeing what would happen for a laugh and advertising for a buck! So stressful to the cats and could have ended in physical harm or death! Shame on the stoopid hoomins!
My home is just about like that commercial. Full of Ikea furniture and one cat.
I don’t think these cats were typical housecats, more likely they are show-cats and animals trained for acting jobs. I’m inferring that from how the owners handled the cats and the way that one cat just sat there while being blown-out. If they are show-cats they are used to changing environments, being around strange cats and would have had ALL of their vaccinations/medical treatments. These are professionals, they aren’t going to risk hurting the cats and besides the RSPCA wouldn’t allow them to endanger the cats.
It’s unfortunate that one cat climbed into a display wall and had to be cut out. But then my own cat has been known to climb around in my basement’s drop-ceiling. I always wait until he’s ready to come out on his own, but I’m not on a tight filming schedule.
They mention right in the video that they are NOT trained cats.
Ok, untrained show cats that aren’t the typical frantic house cat. Not all cats hate each other, everyone, and everything.
There were 100 cats. Even if just one got too stressed, or physically injured, either by an accident or a fight with another cat it’s too much.
this was a great idea!! wish i would’ve been there…
Britspeak? Did you mean English? It’s our language.
I love the fact that, after pages of rants about ‘cruelty’ to animals, the old ‘americanisms’/ ‘britishisms’ conversation comes out.
Thank you Val! even if its just for something different…
The point was that ‘advert’ is British usage, not American. Really didn’t think that was so difficult to grasp… Guess there’s always one!
totally lolling at all the overreacting animal lovers here.
People! Cats aren’t little fragile animals. They are resilient creatures. Putting a bunch of cats together is way different than walking down through the dangerous streets at midnight… they have their own language and understand each other well.
All of those cats look like show cats to me. Very likely they are used to the presence of other cats all around them (ever been to a cat show? Cats are friggin everywhere. And they don’t care. They are calm. They don’t give a f-.)
It’s not the end of the world! Pet ownership is definitely not left to the upper eschelon of society and for everyone to get all snooty and their panties in a twist over something so noneventful is ridiculous. Go put your angers toward fixing actual problems, please.
I agree that some of the comments from people worried for the cats well-being during the making of this ad has been a little over the top. On the other hand releasing just not a couple, but a lot of cats, in a relatively confined space with bright lights and a lot of people hardly seems a bit risky to me. A cat exploring outdoors would do it on their own terms, deciding where they want to go, if they want to hide or if the want to go home and they would hardly meet that many strange cats at the same time. Of course you have to accept there are risks to everything in life, and certainly to letting the cats be outdoors, but you accept those risks if you think it improves the quality of life for the cat. And regardless of the potential risks it didn’t seem to be a pleasant experience to all of the cats seen in the footage, allthough some seemed to enjoy it.
So, am I writing this foaming at the mouth and pounding the keyboard? No, basically what got me a bit irritated was that they did all this just to make a commercial. And really, commercials are just not important. Just use another idea. Do you see my point?
Well that do you know, I seem to have written a concerned-letter-to-the-local-newspaper-comment. On a lolcat site….. that’s it, no more lolcats for me today!
D’oh! Of course there should be no “hardly” in “hardly seems a bit risky to me”….
Very well said, Alex. I figured they were show cats too… especially after seing the hair dryer. I did have my concerns about their safety, but did you see how content they were at the end of the commercial?
It was an unorthodox idea, but I loved it! Well done cinematography and music. Nice touch.
Next time before you run your mouth learn something about cat behaviour and being a responsible owner. Just because there are risks everywhere in life doesn’t mean we should specifically search for them, or forcefully expose those we are responsible for to them.
It was specifically stated that these cats are untrained. Some did look like show cats, but others appeared like your average street tabby, albeit very well looked after.
And if you believe that being a responsible owner=being upper echelon of society (LOL, poor people can’t take care of pets, according to you) then you’re an even bigger fool than you appear at first glance.
gia… if you knew about cat behavior, you’d know that cats are not that fragile. A responsible owner’s job isn’t to rob an animal of all its freedom and keep it safely sequestered in the home. You also clearly misunderstood the statement about the ‘upper echelon of society.’ My advice: stop now before you make yourself sound even more foolish and a tad crazy. The owners made a very calculated decision and there were a lot of precautions in place. If anything bad had happened, we would have heard about it.
Oh, yes, they calculated the $$$ they’d receive for exposing their animals to danger and stress. I said before, but apparently it didn’t reach your thick head – knowing there are risks in everyday life doesn’t mean we should knowingly and deliberately expose those we are responsible for to said risks. Apparently you cannot comprehend a middle ground between locking the animal up, deliberately exposing them to risks and giving them freedom. Too bad.
Um…has any of you stopped to think that maybe not all 100 cats were dropped at the same time? That maybe only a few cats were used in a small area, then different cats were filmed in the next space, and so on? Those Panavision cameras are not your handheld mini-cams. That we are dealing with show cats used to being around other cats, not alley cats? That a distressed or aggressive cat would be removed quickly to prevent damage? Most of the cats were white or light colors so they would show up against the background, except for the calico featured on the light background. And I’m sure the RSPCA was around to make sure no animals were injured. I don’t know who looked out for the humans.
haha – so true.
For everyone commenting here who think they are professionals and thinking they know all about filming commercials (or any movie or television show for that matter) both on a studio sound stage or on location please note that:
1) Unless it was a Union shoot there was more than likely no ‘officials’ there to watch out for these cats but rather only the owners and crew.
2) More than one professional camera and camera operator are used on shoots to capture different angles and stages. If you’ve ever worked for the studios as I have you already know that.
3) Watch the video again about how they were all being released and how it is mentioned in the video that these are not professional cats.
4) Keep in mind that there are hours of film taken by more than one cameraman and that even for this video, to show the making of this commercial to boast their making of the video, is extremely edited so of course you would only be seeing the good or funny outakes the producers want you to see.
5) Chances are no one viewing this video will ever know if even a single cat was injured in any way because legal releases had to be signed by the owners of these pets and most likely included a privacy clause.
6) I do agree that those cats were all the white coloring they were so they could easily be seen against the furniture.
7) For those of you who find the need to make fun of the posts of other here because of how they feel about this video, “Shame on you!” Just leave a comment about how you personally feel and act like a caring person to fellow human beings feelings!
. . . WHAT?! It’s not that it was totally incomprehensible, but did you have a point?
I’m a caring human being by not jumping to conclusions, by giving the owners the benefit of the doubt, and by respecting cats as animals and not treating them like baby humans.
Anyone here spewing undeserved negativity or outright meanness in their comments – well, I’m going to feel incredibly justified posting a “right back atcha,” because I believe this site should be fun and lighthearted, and caretrolls are trying their durndest to be buzzkills.
BTW, the actually had the animal handlers on screen there, if you noticed.
Of course they can edit out certain shots, but if anything bad had happened, animal rights groups would have publicized it even if the owners contractually couldn’t.
Kazinga, I am sorry you don’t understand the point I was trying to make in it’s totality and you must not have read all seven points very clearly because of a couple comments you made in your post here especially since I said nothing mean but rather stated the facts about filming on sound stages and on location filming using multiple animals. BTW, my point about what ends up on the editing floor was exactly why animal rights groups would never get their hands on them and why owners have to sign privacy clauses for events that happen during filming.
PS Kazinga, it’s far better to be a CareTroll than an InsensitiveTroll
[reedz awl teh commints - gud poynts on bof sydez]
Personal thoughts:
1. Video is not a LOL; nothing funny, therefore doesn’t belong here. Wishes for a site of it’s own and others like it on the cheezburger network.
2. Suspects it’s another advert posing as content.
3. Thinks that this
radicalextreme idea didn’t go through filters of common sense. Just because you CAN do something doesn’t mean you SHOULD.4. (re)Commits to not buying from a company that continues to demonstrate a propensity for the substandard and ill conceived.
so, totally epic…
hmm…I’m thinking about what would happen if McDonalds would do something like that in one of their stores…discuss!
i home they got all the kitteh fur off teh fabricks and al teh fur in teh air. wat if a person was allergic
brilliant advertisment
Haha – everyone clearly had a great time doing this despite initial worries – especially the cats =^.^=
Did the caretrolls who were worried about cats getting lost noticed they used infrared cameras to locate cats? That was pretty cool.
Yesyes, great time in two highly edited minutes showing us only the good that happened after hours of shooting. Seriously, STOP embarrassing yourself. Your arguments have been proven faulty and ignorant time and again, but you happily keep repeating them. Knowing when to shut up is a trait that intelligent people posses, you’re not one of them.
This is just the cutest thing ever. I actually got teary-eyed at the end, its so sweet.
LOL…hwat did tehy think was being happen? Hev just ceen fynal ad on tellee….beuatifil.